● ● ● Selected Work

01 Covil Tattoo

Visual Identity & Typography
May 2024

Covil Tattoo enters a new chapter shaped by time, lived experience, and deep cultural research. This phase is not a rupture — it’s a weaving. Years of observation, practice, and immersion come together to form a visual language rooted in popular culture, guided by respect for Indigenous peoples, and energized by transatlantic cultural syncretism.

Our work draws strength from brasilidades in their rawest and most poetic forms: popular festivals, street life, daily rituals, and the quiet symbolism found in both the small details and the monumental moments of life. These references don’t sit in the background — they pulse through every line, symbol, and composition, turning tattooing into a living archive of culture and memory.

A key inspiration comes from the work of Rubens Valentim, whose visual language bridges Afro-Brazilian spiritual symbolism and modernist abstraction. His use of geometry, sacred signs, and structured rhythm informs our approach — not as imitation, but as dialogue. We translate this influence into skin through bold forms, symbolic balance, and compositions that feel ancestral yet contemporary.

Covil Tattoo exists at the intersection of past and present, street and ritual, body and meaning. Each tattoo is conceived as more than an image — it’s a cultural statement, a personal totem, and a mark of belonging. What we create is not just worn; it is lived.

Made in Lasca Studio.
Design & Creative Direction; Gabriel Vinicius, Arthur Duarte & Ana Luiza Bernardo.
Typography: Gabriel Vinicius
T-shirt: @Naiche.cc

02 LOLA

Visual Identity
Feb 2026

LOLA is now part of the TBWA network, bringing together iconic agencies like Lola MullenLowe. I had the opportunity to contribute to the creation of its brand — designed to behave as a living entity.

LOLA isn’t just a name anymore. She’s a persona. A woman who moves, breathes, explores — curious, creative, and magnetic.

That’s how LOLA was born.

In colaboration with David Carson.

Design Direction: Bruno Regalo & Ale Tauchmann
Art Direction: Rafael Amaral & Gabriel Menezes
Graphic Designers: Gabriel Vinicius, João Rizzati & Vinicius Grein
Motion Designers: Patrick Neves e Thiago Silva

03 Beyoncé X Levi's

Visual System & Visual Identity
Sep 2024

Following the release of “LEVII’S JEANS” a beloved and iconic track from “COWBOY CARTER,” Levis and Chiat invited Beyoncé to the starring role in “REIIMAGINE,” a campaign inspired by the legacy of the Levi’s brand. The fully integrated campaign has aired with a beautiful look & feel that counts on a very special icon that has already become part of the culture.

Design Direction: Bruno Regalo
Art Directior: Thiago Matsunaga & Levi's Team
Graphic Designer: Gabriel Vinicius

04 Gatorade Body of Science

Visual Identity & Logo
Feb 2026

Gatorade is launching a long-term commitment to close a critical gap in sports science—where only 6% of research focuses on female athletes. This initiative transforms that imbalance into action by backing women’s self-driven insights with rigorous, data-led science. In Phase 1, the iconic Gatorade bolt becomes a stamp of proof—a bold visual certification that signals credibility, commitment, and measurable validation. Not symbolic support, but tested, verified, and research-backed performance. It’s where her experience meets evidence, and where science finally shows up for her game.

The objective is to position both the Gatorade Bolt and the female athlete as subjects of scientific study, reinforcing the idea that performance, sweat, and movement are elements to be analyzed, understood, and explored through a scientific lens.

Created at TBWAChiatDay for Gatorade.

05 Racionais & Netflix

Lettering & Visual Identity
Sep 2023

During my time working as a creative for Netflix, I developed a series of assets for the documentary Racionais: Das Ruas de São Paulo para o Mundo, where my main role was to visually translate key elements of the group’s story.

06 No Ordinary Athlete

Apr 2026

Gatorade has a storied history of signing the greatest athletes of all time (GOATs) to their legendary roster, and when the final season of the global phenomenon Stranger Things aired, Gatorade and Netflix saw an opportunity to make Eleven the next in a long line of all-time greats. So, they partnered to make Eleven a legitimate Gatorade athlete, the first fictional character ever signed by Gatorade, and they revealed it in an unprecedented way, during the season premiere of one of the most watched shows in history.

Game recognizes game, so Gatorade gave her the full athlete treatment, behaving as if they had just signed the next Michael Jordan, Serena Williams, or Usain Bolt, and inviting fans to support her as she fights to save the world like they’d support an athlete battling on the field. All to prove that whether they’re on the field, or in the Upside Down, the GOATs are no ordinary athletes, and Gatorade is no ordinary thirst quencher.

Global Chief Design Officer : Bruno Regalo
Group Design Supervisor : Gabriel Menezes
Associate Design Director : Emerson Vieira
Sr. Designer : Victor Rosa, João Rizzati
Designer : Gabriel Vinicius

07 Los Angeles Rams

Logo & Symbol
Jan 2026

The Los Angeles Rams’ previous identity had struggled to resonate with its own fan base, creating an opportunity to rethink what the brand could represent moving forward. The challenge was to listen to the voices of the fans and translate that passion into a refreshed brand architecture — one that felt more authentic to the team, its culture, and its community.

We reimagined the identity with a new approach to the Rams’ visual language, evolving its core symbols and mascot while building a more cohesive and contemporary brand system. The result was an identity designed not only to represent the team, but to strengthen the connection between the Rams and the people who wear, live, and rally behind the brand.

Global Chief Design Officer : Bruno Regalo
Group Design Supervisor : Gabriel Menezes
Sr. Designer : Gabriel Vinicius & Felipe Canalli