04 GATORADE - BOS
DOC 04-04/12
GATORADE - BOS:
636
Gatorade is launching a long-term commitment to close a critical gap in sports science—where only 6% of research focuses on female athletes. This initiative transforms that imbalance into action by backing women’s self-driven insights with rigorous, data-led science. In Phase 1, the iconic Gatorade bolt becomes a stamp of proof—a bold visual certification that signals credibility, commitment, and measurable validation. Not symbolic support, but tested, verified, and research-backed performance. It’s where her experience meets evidence, and where science finally shows up for her game.
The objective is to position both the Gatorade Bolt and the female athlete as subjects of scientific study, reinforcing the idea that performance, sweat, and movement are elements to be analyzed, understood, and explored through a scientific lens.
Created at TBWAChiatDay for Gatorade.
The objective is to position both the Gatorade Bolt and the female athlete as subjects of scientific study, reinforcing the idea that performance, sweat, and movement are elements to be analyzed, understood, and explored through a scientific lens.
Created at TBWAChiatDay for Gatorade.
